gm to everyone except people perpetrating injustice in the world.
“Injustice anywhere is a threat to justice everywhere.” ― Martin Luther King Jr.
The above is one of my favorite quotes.
Last week, I witnessed the worst Nigerian elections in my lifetime.
It was the farthest thing from free, fair, or credible. I’ve never felt more cheated.
As a result, I couldn't find any inspiration to write this letter last week. For that, I'd like to sincerely apologize. 🙏
To my fellow Nigerians, keep your heads up!
Let's dive into today's issue.
In web3, we mostly hear about amazing creators like Beeple, XCOPY, and Anthony Azekwoh.
Similarly, there's good coverage of the collectors who support these artists by collecting their NFTs.
Do you know who we don't hear much about? Curators.
In the traditional art scene, they’re much more pronounced. Companies like Sotheby's and Christie's play very important roles in highlighting the world's best artworks.
As the crypto art space develops, discovery will become very essential and curators will have the important job of tastemaking.
Overview Of Worlds
The Foundation team introduced “Worlds” on January 10th, 2023.
Since then, a lot of curators have used the tool to build on-chain curation businesses.
Here's all you need to know about Worlds.
What Is Worlds?
Worlds is a web3-native tool that allows anyone to curate an on-chain exhibition, list NFTs from multiple sellers, and share in the profits.
Although it’s primarily a curation tool, creators and collectors also stand to benefit from it.
Create a World
Invite sellers to list their NFTs for sale
Sellers can list any NFTs currently in their wallet
No limit to the number of NFTs that can be listed in your World
NFTs listed in Worlds are sold via Auctions
Promote your World on social media or IRL
Earn a fee on every NFT sold in your World
Delete your World anytime
Partner with leading curators to showcase your work in their Worlds
Get assistance from them on the following:
List and sell as many NFTs as you want
Explore Worlds to discover new creators
Collect available NFTs listed for sale
Partner with curators to list and sell your own NFTs
Why Should You Create A World?
Hopefully, I've been able to sell you the importance of curation and the awesomeness of Worlds.
If you need more convincing, here's why you should launch your own World:
Showcase your taste
Curate diverse cultures
Highlight talented creators
Build a business around your passion
Earn additional income
Most importantly, have some fun!
I can't stress this enough. Unless you're going to enjoy building and growing your World, you might be better off without it.
How To Launch Your Own World
It's super easy to set up your own NFT exhibition with Worlds.
Here's how to create one in only 3 steps.
Before you begin, ensure you have:
An Ethereum wallet
Some $ETH for transaction fees
Visit https://foundation.app/worlds and click “Connect Wallet”.
Connect your preferred Ethereum wallet from the available options e.g. MetaMask.
Sign an off-chain message (no gas fees) to verify ownership of your wallet.
After connecting your wallet, click “Create” in the navigation bar.
Then, select the “World” option and click “Create +”.
You will now be redirected to a page where you can enter some details about your World.
Enter the name of your World, set your curation fee, and add up to 100 sellers.
Sellers can be original NFT creators or existing collectors looking to sell their holdings.
Review all the details and click “Save on-chain” to create your World.
You will need to confirm this transaction in your wallet and pay a small gas fee.
Once set on-chain, you can’t edit your World’s name or curator fee. So make sure to double-check them before proceeding.
Your brand new World has been created on-chain. 🎉
After creating your World, you can:
Add more sellers (if you initially started with less than 100)
Customize the look and feel of your World
Add a logo
Add a header image
Add a description
List NFTs for sale
If you wish to learn more, check out these resources:
Best Practices To Build A Successful World
It's not enough to simply create a World and hope for the best.
As with every business, you need to be intentional about making it successful.
Here are some best practices you can apply:
Create a unique brand and visual identity. This is essential to building a long-lasting business
Establish a clear vision for your World that communicates the story behind your curation
Invest time and effort to find talented artists and creators
Build meaningful relationships with the creators and collectors in your community. Set up a group chat (e.g. Telegram or Discord) to help with this
Invest in comprehensive marketing pre-launch
Keep expanding your World by adding more creators and reaching new collectors
Reinvest earnings back into the World. Improve your branding, host IRL events, and so on
Fortunately, many curators are already on their way to building successful Worlds.
You can take a cue from these examples:
Not everyone is a natural-born artist.
At the same time, not everyone has the resources to collect premium artworks.
Curation presents an opportunity for anyone to participate.
With web3 tools like Worlds, it's even 10X easier.
Mint a free collectible for this issue. 🎁
Thank you for reading!
See you next week for Issue 006.
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Emeka Anaekwe is a creator and founder of Platformless — A weekly newsletter sharing insights and guides for web3 creators and brands. He also consults with projects building web3 products and experiences.
Platformless is strictly educational. Nothing I share will ever be financial or investment advice. No content will be sponsored unless otherwise stated.